Most often, laws are enforced by catching people when they break them; however, a police officer in Seattle helped shift Seattle's enforcement to a positive one. As part of the city's Vision Zero initiative, Seattle DOT staff, police officers, and street-safety advocates handed out $5 Starbucks gift cards across the city over the last two weeks. The idea is to reinforce good behaviors, such as stopping to let pedestrians cross at crosswalks, dropping students off at designated drop-off zones instead of across the street, and following other traffic laws. The hope is for people to associate following laws and other positive behaviors with traffic safety, and help to move the city toward its goal of zero traffic fatalities by 2030.
For other information about Seattle's positive reinforcement, read the article here.